Hair Analysis is Just the Beginning

From hair tissue mineral analysis to mineral balancing, our team knows their stuff. But our wisdom, intuition, interpersonal skills, and a deep belief in what we do proves we’re so much more. Read on.

Our Founders

Dr. Heather Kneale, Naturopath, PhD

CO-FOUNDER + CEO

A near-fatal illness led Heather to hair tissue mineral analysis.

Often, people discover hair tissue mineral analysis when they’re at the end of their rope—and sometimes at the end of the road. That’s what happened with Heather in 2003 when she was pregnant with her first child. A bout with chronic asthma soon turned into bronchitis, which antibiotics kept at bay during her pregnancy.

Soon after her daughter’s birth, though, things went haywire. Riddled with pain, lethargy, high fevers, and breathing difficulties, Heather was diagnosed with a potentially fatal form of bacterial pneumonia. When none of the antibiotics worked, she was told to get her affairs in order.

After fruitlessly attempting various alternative health protocols, she eventually landed on hair tissue mineral analysis. Within four months of following the customized detox and supplement program, her pneumonia disappeared.

Heather’s transformational healing experience opened new doors—and a new profession.

A born-and-raised California Girl, Heather has a wealth of experience in the medical field, where she spent many years working as registered respiratory therapist for Shriners Hospital for Children in Sacramento, CA. There, she specialized in conscious sedation; application and care of burn dressing; blood gasses, including management of the blood-gas lab; breathing treatments, and ventilator management.

She also worked in the NICU (neonatal intensive care unit), PICU (pediatric intensive care unit), ICU (intensive care unit), and emergency room. Recently, Heather was licensed as a CBD/cannabis health coach by Holistic Caring Network/Green Nurse.

As for the “doctor” in Dr. Heather Kneale, she earned her doctorate in Naturopathy from the Trinity School of Natural Health, based in Warsaw, IN, as well as a PhD in Metaphysical Humanistic Science specializing in holistic life coaching through the IMHS Metaphysics Institute – Premier Metaphysical Institute, Metaphysical Studies, Metaphysics PhD Degrees.

With her well-rounded nursing, naturopathic, and life-coaching background, Heather was well-positioned to enter the field of hair tissue mineral analysis and mineral balancing after her near-fatal health scare. For the past 18 years, she’s been working with ARL (Analytical Research Labs, Inc.) — the authority on the science of balancing body chemistry through hair tissue mineral analysis — and has reviewed more than 30,000 hair charts and developed personalized programs for clients.

Heather is passionate about the field and loves educating others: To that end, she has taught and mentored hundreds of practitioners pursuing certification in hair tissue mineral analysis and mineral balancing.

Currently residing in Shingletown, CA with her human family, plus six cats, a black lab, and a miniature pincher, Heather happily lives (nearly) off the grid, within view of majestic Mount Shasta and Mount Lassen. In addition to enjoying the tranquility and nature around her, she loves researching different holistic healing techniques to improve her (and her clients’) health.

To learn more about Heather visit www.drkneale.com

Joy Feldman, JD

CO-FOUNDER + DIRECTOR

A Joyful experience of transformational healing.

After years of struggle with an autoimmune disease — and no help or cure in sight — Joy had a life-changing discovery: She came upon mineral balancing and hair tissue mineral analysis. At the time, her illness was so debilitating, she was virtually crippled from the neck down and unable to care for her two-year-old child.

But once the hair analysis was performed and she followed the prescribed mineral-balancing program, Joy’s bloodwork normalized, the pain subsided, and her health, vitality, and strength returned. Although Joy had tried numerous alternative health protocols, only hair tissue mineral analysis and mineral balancing led to complete healing. And, as it turns out, a new profession.

A longtime health enthusiast, Joy eventually made the life-changing hair tissue mineral analysis her career.

No stranger to the world of holistic healing and helping others, Joy is president of JHF Nutritional Consulting and founder of the nonprofit organization, The Picture of Children’s Health. She also authored two books: the award winning Joyful Cooking in the Pursuit of Good Health and Is Your Hair Made of Donuts?, which was adapted into an animated short film in 2013 and shown at the 2014 Providence Children’s Film Festival.

For many years, Joy has been a respected health educator, planning and organizing massive statewide events in Rhode Island and New York. Nearly 180,000 students in more than 200 schools, libraries, youth programs, businesses, nonprofits, and health centers participated in her signature program, An Act of Solidarity for Children’s Health. The initiative was so well received that the Rhode Island General Assembly awarded Joy a Congratulatory Resolution for her efforts in promoting healthy eating and good nutritional choices among children during National Nutrition Month in 2013, 2014, and 2015.

Versatile and well-rounded, Joy studied public policy and education at the University of Pennsylvania, earning both her undergraduate and graduate degrees. She then received a law degree at the University of Miami and worked in corporate law, focusing on mergers and acquisitions, SEC filings, and contract work. Her ever-present interest in the health realm led her to do legal research on healthcare-related issues at a top-tier medical institution,

Later, Joy entered the field of legislation and public policy, writing legislation for a Fortune 500 healthcare company, overseeing house bills through the legislative process, lobbying at the state capital, working with legislators, and writing legal documents concerning healthcare professionals.

Since Joy doesn’t let much grass grow under her feet, she went on to pursue a master’s degree in holistic nutrition, along with an advanced-training certificate in biochemical mineral-balancing science, from Westbrook University. She runs an internationally known private practice where she educates new practitioners — including physicians, chiropractors, acupuncturists, holistic health providers, and others — on the basics of mineral-balancing science, along with how to interpret hair tissue mineral analysis charts, create customized nutritional protocols, teach lifestyle changes, and recommend supplements tailored to each client’s biochemistry.

Joy has frequently been in the public eye, making appearances on national radio and television (MSNBC, NBC, ABC6, Fox12, NECN, AND RI PBS). She’s written articles on children’s health for national children’s magazines and was a health columnist and blogger for Sophisticated Woman magazine. In 2017, Hadassah International named Joy their Woman of the Year for her leadership and devotion to healthy causes.

A native New Yorker, Joy and her family now live in the greater Tucson area. Her husband, Michael Feldman, MD, is director of sports medicine at Banner Health/University of Arizona College of Medicine. They have two children, Brian and Samantha, along with a couple of English Springer Spaniels, Sonya and Hudson. When not engrossed in one of her many work-related projects, Joy loves to don her two-foot-high donut chapeau, travel anywhere exotic, watch quirky foreign films, and (only in secret) jam to Adele.

To learn more about Joy visit joyfeldman.com

Our Team

Eva Vennari

BUSINESS GROWTH CONSULTANT

Founder and CEO of The Elevate Institute, Eva Vennari is a cutting-edge health practitioner, passionate holistic health advocate, and author of Own Your Own Beauty (2020). Her firm specializes in empowering driven (and often burned-out) professionals to take charge of their bodies and lead the way in their own health journeys.

In addition to her holistic healing work, Eva is an experienced, insightful marketing specialist who knows it’s not enough to be exceptional at your job—you have to be a strategic marketer, too. After all, if no one knows you exist, you can’t be of service. But marketing and promoting yourself can be a daunting, overwhelming task for many of us.

That’s why we’ve brought Eva on board to work with every graduate of the Global Nutritional Healing Mineral Mastery and Wellness Institute. With years of marketing success in the health field, she’s the ideal person to help new practitioners set up, promote, and grow their businesses as hair tissue mineral analysis experts.

Eve’s optional, fee-based service* features a comprehensive bundle of offerings, which include helping you:

  • Develop a memorable company name that aligns with your objectives

  • Define your ideal client base to effectively target your marketing efforts

  • Establish a cohesive and eye-catching brand identity through use of colors, fonts, and images, to be used on websites and across all media platforms

  • Conceptualize and create a unique logo design (you can even do this yourself for little to no money)

  • Craft compelling biographies and taglines

  • Formulate irresistible offers and effective sales strategies

  • Create engaging digital-media content to enhance your online presence

  • Implement automated business processes to streamline operations, increase efficiency, and allow you to spend more time helping others

  • Optimize your technological infrastructure so it effectively supports your business goals

To learn more about Eva’s services, visit The Elevate Institute or click here to send her an email.

* Pricing available upon request

Leslie Brown

YOUR MINERAL BALANCING PLATFORM CREATOR

At the end of 2014, when Leslie Brown was literally dying from overwhelming stress, she discovered the science of mineral balancing. After following the recommended protocol for three months, she got her life back. That experience—and her seemingly miraculous recovery—led her to launch a wellness practice.

Throughout this dramatically life-changing process, Leslie began to adopt a fresh perspective: Instead of accepting mainstream thinking at face value and treating every symptom as it arose, she got to know her body and what it needed to heal naturally.

Having made this discovery, she felt morally and ethically obligated to spread the word about mineral balancing and its potential for complete, holistic healing. After studying the science, passing her exam, and masterminding with other practitioners, Leslie launched her private practice and immediately began helping clients with symptoms of Lyme disease, Crohn’s disease, digestive issues, autoimmune disease, irritability, anger, ADD, ADHD, and more.

During those first years, she developed a SaaS (Software-as-a-Service) platform to support clients and practitioners, giving them easy access to their records and automating many of the processes. Called the Your Mineral Balancing Platform, it’s an all-in-one portal in which patients and practitioners can access and store mineral balancing information. Here, practitioners can upload client/patient documents, build individualized supplement plans, and analyze each patient’s data. In addition, clients have 24/7 access to all their information.  

This platform is now available* to all certified graduates of Global Nutritional Healing Mineral Mastery and Wellness Institute. For pricing and additional info, click here.

Leslie also works with clients in her proprietary 12-week transformational healing program, the Stress Relief System (SRS). In 2022, the business moved from a brick-and-mortar location to its virtual, online space, where it targets and serves high-achieving men in the U.S. who recognize that stress and anxiety are sabotaging their productivity and personal and professional relationships.  

Leslie’s system provides the support they need to maintain their mental, physical, and emotional health throughout their personal and professional lives, especially during high-pressure times. Realizing there’s a direct link between wellness, productivity, energy, focus, and sleep, these men—thanks to SRS—now have a roadmap for achieving peak productivity without sacrificing their health and priorities.

To learn more about Leslie, her services, the Your Mineral Balancing Platform, and pricing, you can find her on Facebook, Instagram, and LinkedIn @LeslieBrownSRS.

* Pricing available upon request